FraserBrew Customer Survey FraserBrew B2C Customer Validation SurveyHelp shape FraserBrew We’re exploring the possibility of opening an independent craft beer taproom in Fraserburgh, with a selection of beers from independent breweries initially. We’re also developing plans for future FraserBrew beers, inspired by Fraserburgh’s heritage and rugby/community culture. These beers are still in development, so there isn’t a FraserBrew beer available to taste yet. We’d really value your opinion on what you’d like to see, drink and experience. This short survey should take around 3 minutes to complete. Thank you for taking the time to help us understand what local customers want.1. How often do you normally drink alcohol? Twice or more times a week About once a week 2-3 times a month About once a month Less often I don’t drink alcohol2. Which of the following do you normally drink? Lager Pale Ale IPA/Session IPA Red or Amber Ale Stout/Porter Wine Spirits Coctails Alcohol-free/Low Alcohol drinks Other3. How often do you drink craft beer? Several times a week. About Once a week. Two or more times a week. About Once a Month. Less Often. Ive tried craft beer but dont normally drink it. Ive never tried craft beer. I’m not sure what counts as craft beer.4. When choosing beer, how important is it that it is produced by an independent craft brewery? Very Important. Quite Important. Somewhat Important. Not Very Important. Not Important at all. I dont know/care about the difference.5. How likely are you to visit an independent craft beer taproom in Fraserburgh Very Likely Quite Likely Maybe Unlikely Very Unlikely6. What would make you most likely to visit? (Select up to 3) A good selection of Independent beers Somewhere to meet friends? A relaxed social atmosphere? Locally produced FraserBrew beer in the future? Beer tasting events Live music or other events Food/Snacks Local Fraserburgh identity Takeaway Cans/Bottles Other7. How Often could you see yourself visiting? Several times a week. About once a week. 2-3 times a month. About once a month. Occasionally. Probably only once.8. If a taproom offered Five beers and one cider from independent breweries, which would you be most likely to choose? Lager Pale Ale IPA Session IPA Red/Amber Ale Stout/Porter Sour/Fruit Beer Cider Low/No Alcohol Id be happy to try something different9. If you visited FraserBrew taproom, which of the following would you be most likely to do? Have a pint Have a half pint Try a tasting flight/selection. Buy cans to take home. Buy a mixed selection of cans. Have a drink and something to eat Attend a beer tasting event or other event Watch sport, rugby/football etc OtherFraserBrew’s own beers are still in development, so there aren’t any FraserBrew beers available to taste yet. If the taproom proves successful, we plan to develop our own beers initially through contract brewing. We are currently exploring two themes for future FraserBrew ranges: Heritage — beers inspired by Fraserburgh’s maritime history, fishing heritage and local community. Scrum Wave — beers inspired by rugby, sporting culture and the social side of supporting your team.10. Which of these Future FarserBrew beer themes appeals to you Heritage ScrumWave Both Neither Not Sure11. If you saw a FraserBrew beer based on one of these themes in a pub or taproom, how likely would you be to try? Very Likely Quite Likely Maybe Unlikely Very Unlikely12. If FraserBrews own beers became available at the taproom, how interested would you be in trying them? Very Interested Quite Interested Somewhat interested Not Very Interested Not Interested at all Not Sure13. What formats would you be most likely be to buy? Pint on draught Half Pint/Tasting Measure 330ml can or bottle 440ml can 500ml can or bottle Other14. Thinking about a pint of independent craft beer in a FraserBrew taproom, which price range would you consider reasonable? under £4.50 £4.50-£4.99 £5.00-£5.49 £5.50-£5.99 £6.00 or more It would depend on the beer/style15.Would you like to hear more about FraserBrew as the idea develops? Yes No Maybe16. Name17. Email address18. Is there anything else you would like to see from FraserBrew?19. How did you hear about the Survey? FraserBrew Facebook FraserBrew Website Friend or family Sport or Social club Poster/QR Code Local business OtherSubmit Form
